Wine bottles are an example of objects whose shape has a significance without one necessarily being aware of it. The mere mention of the word Bordeaux, Bourgogne, Alsace, or Vaud (shown below) evokes an image of a bottle. When Provins, the largest winemaker in Switzerland, launches a contest for its bottle, we work on a very simple shape, with a detail at the base, resembling a small pedestal with the three stars of Provins (from the thirteen stars of the canton of Valais). This makes it possible to recognize the bottles of the brand, whatever their label, and to distinguish them on store shelves. This seemingly simple project is the result of a long development process, because of the many constraints imposed by production and bottling. At its launch, in 2010, we have two reasons to feel proud: the producer tells us that the bottle is practical, and it is our first product to be sold in supermarkets.