NEW RICH: a collection of accessories mixing iconic mass products and precious materials. A plastic part in each object is replaced by a golden one, thus offering an alternative to traditional luxury while underlining the functional qualities of the original objects.
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BIC cristal pen, 1950
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Apple headphones, 2001
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Classic jewellery price tag
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BIC lighter, 1972
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Push-pin, invented by Edwin Moore in 1900
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Swatch watch, 1980
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NEW RICH
A collection of accessories made in 2006 for the Swiss brand
+41 associating mass products with precious materials.
